Marketing Automation
Towards Artificial Intelligence and Hyperpersonalization

Wydawnictwo Naukowe PWN
Marketing Automation
Wysyłka:
1 - 3 dni robocze + czas dostawy
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78,10 PLN
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71,02 PLN
Oszczędzasz 10%
Najniższa cena w ciągu ostatnich 30 dni: 38,19 zł

During the COVID-19 pandemic, 76 percent of customers permanently changed their buying patterns, McKinsey found in their report. That brings great challenges for marketers, including the need to restore true trusting relationships with each and every customer. This cannot be done without proper knowledge and technology. This book was written to comprehensively describe this new world for marketers, entrepreneurs and managers, so that they can deliver value and build their competitive position with better results. It sets the context for today?s marketers and then, step by step, exemplifies practically how new technologies may be used to readapt familiar marketing tools.

Szczegóły

  • Rok wydania: 2022
  • Format: 16.5x23.5cm
  • Oprawa: Miękka
  • Tytuł: Marketing Automation
    Podtytuł: Towards Artificial Intelligence and Hyperpersonalization
    Autor: Grzegorz Błażewicz
    Wydawnictwo: Wydawnictwo Naukowe PWN
    ISBN: 9788301222222
    Języki: polski
    Rok wydania: 2022
    Ilość stron: 192
    Format: 16.5x23.5cm
    Oprawa: Miękka

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