In a world where work is largely simplified and automated, creativity should be worth more than working with templates. Artists in various fields often do not understand their own uniqueness, do not know their value, and this hurts their career and creativity. Goins debunks the myth that creativity is an illusory, mysterious dimension that only a select few can exist in. Instead, it reminds us that anyone motivated enough to be an artist can be an artist whose efforts are focused on inspiration, collaboration, discipline, and marketing. practical actionable advice for artists on how to use creativity to achieve creative and financial success. Jeff Goins not only shows us how to be more creative. He also reveals the secret to turning art into business and business into art. I recommend that every businessman, writer and artist read and do notes."