The Consumer Behaviour Book
Exploring the reasons why emotions are so important in decision-making

LID Publishing
The Consumer Behaviour Book
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Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do. Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.

Szczegóły

  • Rok wydania: 2024
  • Format: 12.0x18.0cm
  • Oprawa: Miękka
  • Tytuł: The Consumer Behaviour Book
    Podtytuł: Exploring the reasons why emotions are so important in decision-making
    Autor: Anthony Tasgal
    Wydawnictwo: LID Publishing
    ISBN: 9781915951205
    Języki: angielski
    Rok wydania: 2024
    Ilość stron: 152
    Format: 12.0x18.0cm
    Oprawa: Miękka
    Waga: 0.16 kg

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