London may have Savile Row and Paris its luxury houses, but nowhere can compete with the essence of Italy?s nonchalant elegance: sprezzatura. This book presents the most in-depth look at the designers, tailors and artisans who for generations have defined the very notion of Italian style. From such fabled names as Rubinacci and Kiton to highly sought-after global brands like Zegna, more than fifty iconic Italian menswear houses are featured for their individual style and commitment to upholding the values of quality and timelessness. Featuring lavish photographs, with close-ups of subtle, exquisite details, most taken specially for this publication, The Italian Gentleman explores the world behind the finished garments ? the ateliers and hidden shops where legends are born. Including iconic brands alongside fabric mills, shirting, accessories and shoemaking, this timely publication is a tribute to true Italian style with today?s modern man in mind.